SmileDirectClub (SDC) is a teledentistry company. The company was co-founded in 2014 by Jordan Katzman and Alex Fenkell. It is based in Nashville, Tennessee. SmileDirectClub aligners are a competitor of traditional braces and clear alignment companies like Invisalign.
Yesterday, SmileDirectClub announced that the company will now be able to offer clear aligners through wholesale channels; Opening doctor networks to new providers.
Co-Founder Alex Fenkell, said in a statement “We have seen increasing demand from the dentists and orthodontists in our network who wish to provide SmileDirectClub clear aligners to their in-office patients, and with our agreement with Align Technology now expired, we are no longer obligated to stay in the direct-to-consumer channel,” “We’re excited to expand our offering and welcome new providers to add an important and needed offering to their suite of services.”
Last week the company also announced their new partnership and line of oral care products that will be available exclusively at Walmart. Chief Global Brand Officer of SmileDirectClub said in a statement, “Partnering with Walmart to introduce our products reinforces our shared commitment to providing premium quality products at a price worth smiling about.”
SmileDirectClub is now well positioned to take advantage of the clear aligner market allowing them to skillfully target their products through multiple channels (Direct To Consumer, Dentists, Orthodontists and Office Patient Networks). This will help SmileDirectClub (SDC) expand their reach into different markets where traditional braces are not as affordable for the average Joe.